Announcing another standard to help consumers choose what comes naturally in the way of personal care products . . . The Natural Products Association—with advisors including Aubrey Organics, Burt’s Bees, adger Balm, Farmaesthetics, Trilogy Fragrances and Weleda—has revealed a new certification program, under which products must follow strict guidelines to bear the seal. Most important: The product must be made up
of at least 95% natural ingredients or ingredients that are derived from natural sources. The full set of criteria can be found at www.naturalproductsassoc.org/certifiednatural.